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Prima Donna


Prima Donna lingerie has been devoted to women’s natural curves since 1865. Originating from Belgium, Prima Donna positions itself as a brand that guarantees quality, fashionable designs and comfort in the larger cup sizes. It caters for women who value luxury and beauty, combined with a bra that is lighter and more elegant. Customers often say that once you have worn a Prima Donna bra, it is impossible to wear anything else! Available up to an I cup; it also offers an ever growing selection in 30 back.


Prima Donna Twist


Prima Donna Twist was introduced in 2010 to provide a younger offering to the already existing Prima Donna range. With its own totally original style, it brings a smoother more colourful collection to complement the more mature Prima Donna portfolio. It is still luxury lingerie for women who take a larger cup size, but with a twist: playful prints, trendy colours and understated embroidery. At present it caters up to an H cup, with a 30 back offering as well.

Prima Donna Sport

Launched in 2017, Prima Donna Sport brings you the same comfort and support you are used to in your everyday bras up to an H cup. The sport range is also versatile as it enables you to swap easily between a traditional bra shape to a racer back shape depending on your needs. Underwired and designed to be worn either with a top over it, or not, you feel supported and confident at the same time, without being over exposed.

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